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Founded by Shareen Adair, a licensed laser specialist and PMU artist with over 18 years of experience, our mission is to provide science-backed education, innovative technology, and proven systems for success in the PMU industry.

From building one of the largest PMU salon chains in California to training hundreds of artists nationwide, Shareen has combined her expertise in pigment science, business operations, and laser technology to create industry-leading programs like the Pigment Reset Method™ and devices like the REMOVO™ Laser.

The REMOVO™ Laser is a Class II FDA-cleared and EU-approved medical device, designed exclusively for Permanent Makeup correction and small tattoo removal. With multi-wavelength technology and PMU-specific safety protocols, it sets a new standard of precision and trust in the industry.

Our company stands for excellence, innovation, and artist empowerment. Whether you’re looking to expand your services with correction techniques, invest in state-of-the-art equipment, or elevate your PMU business strategy, we provide the tools, training, and support to help you thrive.

With academies in California and Texas, a growing online education platform, and a reputation built on results, we’re proud to be a trusted name in the Permanent Makeup and Aesthetics industry.

About Shareen Adair

Shareen Adair is a Licensed Laser Safety Officer, Certified Laser Specialist, and founder of the School of PMU. With 18+ years in permanent makeup and a strong background in color correction, she created the REMOVO™ Laser System—the first multi-wavelength device designed specifically for PMU artists.

Her mission is simple: make advanced laser science accessible, safe, and profitable for beauty professionals. Shareen has trained hundreds of artists nationwide, empowering them to expand their services, correct unwanted pigment, and deliver flawless results. With REMOVO™, she’s reshaping the industry by giving artists the tools to say yes to every client.

Contact Shareen

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